A STORY OF

Perseverance

 

Pivoting a luxury salon's business model in response to

COVID19 operating restrictions

PERSEVERANCE

LUXURY GOODS AND SERVICES

Stīl at the Meridian | Carmen Gonzales | Business Referral

CHALLENGE

At the instigation of COVID19 mandates for rolling cease operating restrictions, Carmen Gonzales of Stīl at the Meridian was determined to persevere despite the constraints of demanding recurring financial obligations with a halt to income. She reached out to Theory-B to brainstorm strategy, operations, business services, collateral development, and campaign deployment. 

SOLUTION

In refocusing not on what couldn't be controlled, but evaluating what resources were actively available to sustain business and leverage long-standing relationships, Carmen was able to launch her own online store and market custom gift cards for future services to achieve a dream she had entertained for years in launching an online product line. Carmen continues to sustain her lifelong business and has emerged more tech-savvy, stronger, and with a renewed and deeper connection to her client base. New and rekindled business relationships were formed and, in light of Theory-B's partnership, Carmen was able to keep her client community updated and promote digital sales throughout this challenging time. 

RELATED WORK PERFORMED

Branding & print collateral

Menus

Business cards

Brand concepting

Brand textures and finishes

Flyers

Window displays/banners

Packaging design

Product subscription development

Loyalty card design

Digital gift card platform implementation

Photographer sourcing

MUA sourcing

Wardrobe styling

Set design/coordination

Digital website design

E-mail campaign design and execution

Digital brand update

Events promotion

Soft launch remodel promotion

Business consulting

Strategy development/execution

Industry-specific CRM onboarding and management

and much more

PARTNERSHIP

REAL ESTATE SERVICES AND CHARITABLE DEVELOPMENT

Triolo Realty Group | Darin Triolo |  Previous Employer Turned Client

CHALLENGE

Darin had recently achieved several years of success and was ready to scale the operation. He quickly assembled an in-house team of supportive roles to achieve success. While the operations team was sound, it demanded consistent overhead along with the overall costs of expansion and rebranding. His sales team was not scaling at the same rate, and he cycled quickly through agent after agent despite large initial investments in training and personalized coaching. He was spending too much time managing the new operation and not enough time on sales calls, resulting in growing pains from scaling too quickly. 

SOLUTION

By leveraging affiliate websites and referral programs, which took a percentage of the sale only once the lead transaction had been completed with no up-front investment, Darin was able to sustain business operations until additional transactions could be closed. The burden of the lead in demand generation and SEO, etc. was outsourced and the internal management of sales agents was relieved to better allow him, the principal sales lead, to focus on his own goal of building for his business and family to be in a position to give back. With Theory-B's insight, Darin was able to enlist the partner services of his primary lender to sponsor events and drives for the local San Diego Food Bank and host a private charitable event benefitting the San Diego elderly community.

RELATED WORK PERFORMED

Business consulting

Affiliate referral service development

Customer journey / UX mapping

Event management

Branding & print collateral

Industry reporting

Presentation design & development

Copywriting for television and film segments

Marketing funnel development

E-mail design, deployment, and tracking

 

Digital ad design, deployment & demographic analysis

Google Analytics and Google business set up/evaluation/analysis

and much more

A Story of

PARTNERSHIP

 

Leveraging affiliate resources to sustain operating cash flow

REBIRTH

LUXURY REAL ESTATE SERVICES

MODÈRNE | Trudy Stambook | Recruiter Referral and Long Standing Client

CHALLENGE

Trudy Stambook is a household name in the arena of real estate in downtown, San Diego, California. From a role as initial VP of Marketing and Sales for MERIDIAN Condominiums, the first high-rise development in downtown in 1985, Trudy has a track record for being one of the most successful and well-connected real estate agents of her time. Being the single agent of her success, Trudy desired to detach from her outdated brokerage to build a brand presence that resonated with her clientele and their bespoke masterpieces of design. However, the operational demands of sales work left her feeling overwhelmed. She wanted independence, but didn't feel she could take on the vision alone. While in process, the pandemic placed even more pressure on the project and forced her to rely on remote, outside support for guidance and execution.

SOLUTION

By assessing the necessary process to open and develop a new business within the industry as well as the necessary brand development, Theory-B guided Trudy through the experience to accomplish her long awaited vision to better represent her clients and remain top of mind to her community and clientele in real estate matters. By invoking the essence of her portfolio of past listings and the golden age of 1920's art deco MERIDIAN Condominiums was originally inspired by, Theory-B developed fresh design collateral and updated her existing communications into a digital world. While still in process currently, the vision comes together every day with patience and determination in a constant pursuit of perfection despite the setbacks that come with the human experience.

RELATED WORK PERFORMED

Strategy development/execution

Business development

Digital branding & print collateral

Brand concepting

Web design

E-mail campaign list sourcing and design

Digital and print events promotion

CRM offering

and much more

A Story of

REBIRTH

 

Curating a decades long dream of achieving luxury brokerage independance*