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theory-b

For nearly a decade, we've cultivated teams to achieve creative solutions for our client brands. As a full service agency, our singular mission is to bring to fruition our client’s vision for their businesses; spanning multiple verticals, projects and bridges to achieve mutual success. Founded on principle, fueled by curiosity and developed by rigorous technique, we help ideas become identities and solutions become reality.

Start

Something

New

Whether you're looking to increase sales, refine your consumer base, or double market share, it's about staying relevant to and being authentic with your audience. Connect with us to discover how we can bring about something new, together.

06

09

120+

290m

Industries
Years
Campaigns
In Client Sales 

_______

CHALLENGE

At the instigation of COVID19 mandates for rolling cease operating restrictions, Carmen Gonzales of Stīl at the Meridian was determined to persevere despite the constraints of demanding recurring financial obligations with a halt to income. She reached out to Theory-B to brainstorm strategy, operations, business services, collateral development, and campaign deployment. 

SOLUTION

In refocusing not on what couldn't be controlled, but evaluating what resources were actively available to sustain business and leverage long-standing relationships, Carmen was able to launch her own online store and market custom gift cards for future services to achieve a dream she had entertained for years in launching an online product line. Carmen continues to sustain her lifelong business and has emerged more tech-savvy, stronger, and with a renewed and deeper connection to her client base. New and rekindled business relationships were formed and, in light of Theory-B's partnership, Carmen was able to keep her client community updated and promote digital sales throughout this challenging time. 

RELATED WORK PERFORMED

Branding & print collateral

Menus

Business cards

Brand concepting

Brand textures and finishes

Flyers

Window displays/banners

Packaging design

Product subscription development

Loyalty card design

Digital gift card platform implementation

Photographer sourcing

MUA sourcing

Wardrobe styling

Set design/coordination

Digital website design

E-mail campaign design and execution

Digital brand update

Events promotion

Soft launch remodel promotion

Business consulting

Strategy development/execution

Industry-specific CRM onboarding and management

and much more

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