For nearly a decade, we've cultivated teams to achieve creative solutions for our client brands. As a full service agency, our singular mission is to bring to fruition our client’s vision for their businesses; spanning multiple verticals, projects and bridges to achieve mutual success. Founded on principle, fueled by curiosity and developed by rigorous technique, we help ideas become identities and solutions become reality.
06
09
120+
290m
Industries
Years
Campaigns
In Client Sales
_______
CHALLENGE
At the instigation of COVID19 mandates for rolling cease operating restrictions, Carmen Gonzales of Stīl at the Meridian was determined to persevere despite the constraints of demanding recurring financial obligations with a halt to income. She reached out to Theory-B to brainstorm strategy, operations, business services, collateral development, and campaign deployment.
SOLUTION
In refocusing not on what couldn't be controlled, but evaluating what resources were actively available to sustain business and leverage long-standing relationships, Carmen was able to launch her own online store and market custom gift cards for future services to achieve a dream she had entertained for years in launching an online product line. Carmen continues to sustain her lifelong business and has emerged more tech-savvy, stronger, and with a renewed and deeper connection to her client base. New and rekindled business relationships were formed and, in light of Theory-B's partnership, Carmen was able to keep her client community updated and promote digital sales throughout this challenging time.
RELATED WORK PERFORMED
Branding & print collateral
Menus
Business cards
Brand concepting
Brand textures and finishes
Flyers
Window displays/banners
Packaging design
Product subscription development
Loyalty card design
Digital gift card platform implementation
Photographer sourcing
MUA sourcing
Wardrobe styling
Set design/coordination
Digital website design
E-mail campaign design and execution
Digital brand update
Events promotion
Soft launch remodel promotion
Business consulting
Strategy development/execution
Industry-specific CRM onboarding and management
and much more